• Platform

Platform Overview

Adelphic is a leading people-based cross-channel demand-side platform, owned by Viant, a subsidiary of Meredith Corporation. We provide an enterprise-ready self-service software solution for agencies, brands and other large media buyers to make meaningful engagements with consumers across all devices and formats.

Self-Service Platform

Our advanced self-service platform provides powerful tools to forecast, measure, and optimize your digital campaigns. Obtain a full suite of reporting tools, including in-depth multi-touch attribution analytics for online and in-store activity.

deterministic user registration database

People-Based Differentiation

Powered by Viant’s people-based device graph, we provide unmatched insight into the consumer’s identity. This allows our clients to reduce wasted impressions and accurately target audiences across their devices. Viant’s integrated Identity Management Platform (IMP) also allows clients to securely onboard and match CRM data in seconds, at no cost.

Cross-Channel programmatic platform

Cross-Channel Benefits

The complexities of reaching and identifying consumers across their devices has never been greater. Adelphic’s platform was built on the foundation of mobile, but has evolved into a true cross-channel platform. By combining Adelphic’s mobile ID data with Viant’s registered user database and cross device graph, we are able to develop persistent consumer identities and deterministically execute media across all channels – including mobile, desktop, TV and Digital Out of Home.

Advertising Channels

  • Desktop


    With the customer journey more complex than ever, desktop consumption still remains a critical piece to the cross-channel solution. Although desktops rely heavily on cookies for targeting and measurement, Adelphic has a unique ability to create persistent consumer identities profiles that outlast cookie deletion. Now advertisers can accurately manage reach and frequency across their display and video campaigns, while targeting their desired audiences.

  • Mobile


    Mobile is quickly becoming the preferred digital consumption platform, presenting an opportunity to harness consumers’ real-world behaviors through real-time proximity and historical location data. With Adelphic’s industry leading location suite, you can capitalize on the power of quality location data to reach the right customers, and execute dynamic mobile messaging to drive engagement and sales. Then measure incremental lift in store visits directly attributed to your campaign.

  • Native


    By naturally formatting display and video ads into surrounding content across any device, native advertising refrains from disrupting the consumer’s online experience. Whether your goal is to increase direct response, drive engagement or build awareness, Adelphic’s cross device native solution has proven to be much more effective than standard banners. Our unified workflow and integrated native supply partners provide extensive reach and scalable inventory across open and private marketplaces.


  • DOOH

    Digital Out-of-Home

    Digital-out-of-home (DOOH) is a return to advertising’s roots, reimagining the classic advertising experience through captivating creatives and streamlined ad delivery. Now marketers can execute digital out-of-home advertising programmatically within Adelphic’s self-service platform with ample inventory across digital roadside billboards, airports, office lobbies, and elevators. And with integrated technology, account for the true reach and impact that DOOH has on consumers using standard digital metrics.

  • Connected TV

    Connected TV

    With easy access to favorite shows, original content, and even live sports via streaming services, cord-cutter and cord-never populations are on a rapid rise. Connected TV (CTV) presents new opportunities to bring digital content into these households. Leveraging industry expertise and direct relationships with suppliers, Adelphic’s cross-channel DSP makes it easier than ever to activate connected TV campaigns across 100% viewable, full-screen HD content.

Ad Quality

In a continual effort to provide brand safe, fraud-free, and viewable inventory to our clients, we have comprehensive data integrations to ensure your ads run on quality inventory. You can address ad quality and viewability concerns head on with pre-bid data segments from integrated partners such as Integral Ad Science, DoubleVerify, and Grapeshot.

Programmatic platform advertising measurement


We offer a full suite of reporting tools, including in-depth multi-touch attribution analytics for online and in-store activity. As the first DSP in-market to offer IAS’s MRC accredited viewability metrics directly within the platform, we empower our clients with differentiated insights, optimization and in-flight activation directly at their fingertips.

Platform Certification

Are you a programmatic guru, just starting out, or perhaps just curious about the Adelphic platform? We’ve got you covered. The Adelphic Certification Program is a comprehensive solution overview, which touches on industry trends, technology capabilities, and user flows that enable next-level media execution through our innovative omni-channel DSP.

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See what Adelphic can do for you.